
Once an artist has released an album to help promote it magazine advertisements are often used. One of the ancillary tasks is to create a magazine advert for the song we have chosen and to promote the artist and digipak we have produced. On the right is the advertisment poster for Ellie Goulding's album 'Bright Lights' which was also featured as a magazine advertisement. The main image takes up the whole page and is the same image that is featured on her album cover allowing fans to reconise and make a clear connection, the same title of Ellie's name and the album name is also featured on the advert as it appears on the cover. Underneath this there is some smaller white writing, all centrally aligned, with a review from The Guardian and stating how it is a number one album from the BRIT Award winner and featuring 7 new tracks. This is particually useful for those who don't know Ellie Goulding's music and it encourages them to listen with positive recommendations from other sources.

On the right is the magazine advertisement for Marina and the Diamond's album 'The Family Jewels'. This again uses the same main image which is on the album cover (which iv'e analysed below) , this gives the audience familiarity and then they may read the advert further. This advertisement also advertises Marina's single CD, in which the cover is pictured in the left hand corner of the advert. This again helps to promote Marina's music, as the single cover is likely to remain familiar in the audience's mind if they want to buy it or see it again somewhere. The text on the smaller image is in a pale pink, and the single name is also repeated bigger on the right again. This is the brightest colour on the advert, so although it is not the largest text it still gets attention drawn to it. To the left of the cover image there is also some bold text explaining that the album contains the single and that it's out now on iTunes. Making the audience aware of other, perhaps more accessible ways of buying the music.
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