Research of Digipaks

As part of our coursework we are also required to make a digipak to go alongside the music video we have created. Below are some examples of album front and back covers from similar artists to that we are making our video for. On the right you can see the front and back cover of Ellie Goulding's album 'Bright Lights'. The front cover uses a close up of the artist's head, with her hair all over her face as if she has whipped her hair back and connotes a fantasy, surreal feel. She is facing left, with her eyes closed with a content, relaxed look on her face. The lack of eye contact leaves the audience feeling intrigued and wanting to know more, about the mysterious artist. The background is out of focus and uses yellow, blue and green colours. To link with the album name 'Bright Lights' there are also small circles, this helps enhance the state of euphoria and gives a slightly more feminine feel.

Just over half way down the cover 'Ellie Goulding' is written bold and glowing in a pale yellow colour, and just under this smaller it reads her album name 'Bright Lights'. The text is very complimentary to the image and the readers eye is drawn in. I think this CD cover is quite open minded and mysteriously simple to attract Ellie's wide target audience and does not give too much away encouraging people to listen. On the left you can see the back cover to this album. This is also very simple, it uses a similar background that is behind Ellie on the front cover, which is out of focus with small sparkles of light. Again linking to the unknown and keeps the listeners wandering as to what to expect. There is a small bar code at the top in the middle, and a simple track list centrally aligned in pale yellow bold letters. There is also a small amount of text at the bottom of the cover in white with all the legal information. The digipak gives an almost spiritual feel, with the bright lights and content look on Ellie's face, it could suggest how seriously she takes her music, and the cover almost welcomes listeners to her world.